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Counting Carbon Credibly: Practical Insights to Avoid Greenwashing

19/12/25

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Credible Carbon Accounting: How to Count Carbon and Avoid Greenwashing

Practical Insights from Climate Asia at BSD’s Fridays In-Conversation Webinar

As organisations accelerate their sustainability efforts, carbon accounting has become a critical foundation for credible climate action. Yet many teams still struggle with key questions: How do we count carbon accurately? What data do we really need? How can we communicate progress without falling into greenwashing?

To address these challenges, Climate Asia Pte Ltd (a BSD subsidiary) is pleased to participate in an upcoming BSD Fridays In-Conversation webinar, featuring Wenjie Chen, Associate Director at Climate Asia.

This concise, listen-only session is grounded in real project experience and focuses on the practical realities of carbon accounting across different organisational contexts.


What You’ll Learn in This Session

The conversation will cover essential aspects of credible carbon accounting, including:


1. Data Collection and Boundary Setting

  • Identifying relevant emission sources

  • Defining organisational and operational boundaries

  • Managing data availability and quality


2. Using Emission Factors Effectively

  • Understanding where emission factors come from

  • Applying appropriate factors for different activities

  • Avoiding common calculation errors


3. Navigating Carbon Reporting Guidelines

  • Overview of widely used reporting standards

  • Interpreting requirements in a practical way

  • Aligning calculations with reporting expectations

Participants will also gain insights into how organisations can communicate sustainability progress transparently and responsibly, building trust while avoiding exaggerated or misleading claims.


Who Should Attend

This session is ideal for:

  • Sustainability and ESG practitioners

  • Corporate managers and decision-makers

  • Built environment professionals

  • Organisations starting or refining their carbon accounting approach

Designed for busy professionals, the session avoids technical jargon and focuses on clear, actionable guidance.


About the Webinar Format

  • 20-minute listen-only conversation

  • No slides

  • No audience Q&A

  • Join from anywhere

A short, focused session delivering practical value.


Event Details

BSD Fridays In-Conversation Webinar: Credible Carbon Accounting

📅 Date: 19 December 2025🕛 Time: 12:00 PM – 12:20 PM🎧 Format: Listen-only (online)

👉 Register now to receive the webinar link closer to the date:https://bit.ly/49SSGkl



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