Counting Carbon Credibly: Practical Insights to Avoid Greenwashing

Curious about how to count carbon credibly — and avoid the pitfalls of greenwashing?
Join BSD’s upcoming Fridays In-Conversation session for a candid, practical discussion between our host and Wenjie Chen, Associate Director at Climate Asia Pte Ltd (a BSD subsidiary).
This listen-only session draws directly from hands-on project experience and focuses on the real-world challenges organisations face when undertaking carbon accounting.
The conversation will explore key topics including:
Data collection and boundary setting
The use of emission factors
Navigating carbon reporting guidelines
Participants will also gain insights into how sustainability progress can be communicated transparently and responsibly — without overstating impact or undermining credibility.
Designed for busy professionals, this session is free of slides, audience Q&A, or technical jargon — just clear, practical insights delivered in a concise 20-minute format.
Event details:
📅 Date: 19 December 2025
🕛 Time: 12:00pm – 12:20pm
🎧 Format: Listen-only (join from anywhere)
Whether you’re at your desk, between meetings, or grabbing lunch, tune in for practical insights into credible carbon accounting.
👉 Register now to receive the webinar link closer to the date:https://bit.ly/49SSGkl
